The Aunt Bertha Blog

Margo Johnson

Recent Posts by Margo Johnson:

New Free Reports Available to Direct Service Providers

Aunt Bertha recently launched free interactive reports available to direct service providers who claim their program listings. These visually appealing, easy-to-share reports enable providers to learn from real-time data and answer questions like:

  • How often were my programs returned in search results (indicating need for services)?
  • How many people viewed my programs (indicating need for services)
  • What actions did visitors take to demonstrate interest in my programs? (i.e. clicked on my website, started a referral, printed information about my services, etc.)
  • What did these searches look like over time, and what does this tell me about changing interest in or need for my services

How to see your report:

1. If you haven't yet claimed your program, go to to quickly find and take ownership of your programs. If you are not yet in our system, just suggest your program to us and then claim once you have been added.

2. Once you have claimed and logged in, go to the "Analytics" tab at the top of the page.

3. Click on "Program Activity Report" to see your new reporting dashboard. If you have more than one claimed program, you can select it by using the "Filters" bar at the top of the report.

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Figure 1.  Claimed Program Report

If you want to share this report, you can print the page or click on individual elements of the report to download a CSV file of the data. 

This report might be a great addition to your next board meeting, or an addendum to the next grant proposal you submit! 

Do you have feedback on or ideas about other reports that could be useful? Email and let us know your thoughts.

Remind me, why is claiming my programs important?

Claiming your programs gives you a better way to connect your social services with the people who need your assistance. In addition to being able to edit and manage key content that is displayed about your program, claimed programs are also able to manage referrals and to access the new reports described above. Appointment scheduling functionality and other exciting free features will also be launching in Fall 2017. If you have any questions about claiming, email us at and we will help you through the process. Thank you! 

Improved Search Filters Make Finding the Right Program Easier

Our team at Aunt Bertha is creating much more than just the most comprehensive social services directory in the United States. We are committed to our mission of actually connecting people in need and the programs that serve them.

One of the ways we do this is by designing product features that bring our users closer to finding programs that are the best match for their needs. We recently re-designed the location, look and feel of our search filters with the goal of making it easier to narrow in on the right programs that are available at the right times and fit with an individual's personal situation and income level.

We moved the filters up to the top of the search results, so that they are more obvious to our users. We also separated the filters into three tabs based on the kind of content they focus on.

These three tabs include:

  • Program Filters: Details about a program
    • Includes hours that a program operates, whether it is free or reduced cost, and any specific languages a program supports

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  • Personal Filters: Details about who a program serves
    • These filters change based on your search -- what programs we found for you and who those programs serve. For example, below is a search for "emergency food," in Austin, TX. We found some programs that specifically serve veterans and families with young children, so we added those filters to the Personal Filters list. Filtering by both would show you any programs that specialize in serving either group.

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  • Income Eligibility: Asks for household income and size to narrow down programs that are based on specific income qualifications

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You may be wondering, how does Aunt Bertha know enough information about programs to create these filters?

The answer is twofold: We do this through the hard work of rigorous data collection, combined with the engagement of providers claiming* and updating their program listings.

Both of these approaches allow us to tag programs with increasing specificity based on who they serve and how they deliver services. Our goal is to continue to improve our tagging and partnerships with providers so that users know exactly which services are a good fit for them, and spend significantly less time hitting dead ends.

*If you are a provider of a free or reduced cost social service, we want to talk with you and help you claim your listing! Email for more information.

Topics: access to social services