The Aunt Bertha Blog

Reporting for Impact


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Imagine how much more you could do, if you knew with certainty exactly what resources your patients or community members are looking for, and whether or not your community has the programs to help them.  Our new reporting gives key stakeholders even more insight into this mission critical information

By partnering with Aunt Bertha, you have access to individual search data on the site so you can get a real-time understanding of the  the needs of people in your community.  Combined, this data paints a picture of what resources are in the highest demand, and where gaps may exist between those needs and available services.
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With these interactive dashboards decision makers are empowered to answer questions like:

What was the top search in my county this week?
How many people searched for housing in my state last month?
How many programs are available to people living in my county? 
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Another key feature of the new reports is the ability to track not only searches for resources, but also additional steps that users take to move towards accessing a program. 
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The "Engagement Activity" dashboard allows users to see when people explore more information about a specific program, take a next step to reach out (such as clicking a phone number or getting directions), and also when users refer themselves directly to a program using our "Connect" feature.  These additional pieces of information offer more insight into whether or not people find the resource they are looking for.

Our goal here at Aunt Bertha is to make sure that you take advantage of this wealth of information available to you. To learn more, request a reporting demonstration below.

Request a Reporting Demo

Stake Your Claim! Help keep program information up-to-date


A key challenge to connecting people with social services is keeping resource information current. Because program offerings and funding change constantly, it is not uncommon to gather a binder full of resource information that becomes outdated after just a few months. "Keeping up-to-date with new resources that can help our clients is definitely difficult," shares Runi Limary, Director of Programs at the Breast Cancer Resource Center in Austin, TX.  "Trying to maintain that data over time is even more challenging because things are constantly changing."

Aunt Bertha works with providers to solve this problem by allowing users to claim and maintain their program listings.  

 Claiming allows organizations to: 

  • Update listing details to ensure accuracy 
  • Indicate resource availability and capacity
  • Attach a screener to make it easier for potential clients to determine their eligibilty and to take the next step to reach out
  • Suggest or remove programs as needed

Providers who claim their programs also get access to a free dashboard that shows the number of times each of their programs has been returned in search results.  This information can be used to support program planning or fundraising efforts.


Anyone who works at an organization can claim programs using their work-affiliated email address.  

Ready to claim?  Click below to find your program and get started...

 Claim my listing!

If you would like support with this process or have questions, email