The Aunt Bertha Blog

Population Health Reporting

Organizations taking a vested interest in population health face a handful of challenges when it comes to identifying the social service needs of their members and/or patients. Historically, it has taken a considerable amount of work to find and organize domestic programs in the United States. Until now, the information on these services has either been scattered or siloed. Aunt Bertha aggregates domestic free and subsidized programs that are direct service from respective county, state, and federal levels.

Whether you are a local nonprofit or a multi-billion dollar health care organization, teams must confront the difficulty of better understanding the social services offered in their local communities, and their patient's respective needs. The inability to do so, can result in a multitude of negative consequences; ranging from expensive readmissions costs to missing the root cause of a member’s problem altogether.

If you are an agency providing a social program, you may understand the demand for your specific offerings, and respective capacity to perform these services. This is helpful, but do you know the number of individuals searching for programs similar to yours in your county? How about how many are searching last week or today?

Currently, most organizations are making anecdotal assumptions about their comminity's needs - or using academic reports that are out-dated. Are you scrambling every time a grant is due? Are you walking around with a pen and pad asking your employees how many people they served last year? In the past, the technology and systems simply haven’t been in place to understand these patient/member communities.

In real-time, Aunt Bertha tracks data related to the demand for specific social programs and the number of resources available to meet those demands. Our inventory reporting helps you clearly understand the current organizations offering programs by geographic location. Nationally, we have a plethora of programs across thousands of domestic providers. 

 Social Service Programs Across the US

Image: Aunt Bertha's customers can see - in real-time - the number of programs of all types in their community through an interactive reporting dashboard powered by Tableau, a world leader in reporting and data visualization software.

Additionally, our data team keeps the information up-to-date, and is constantly sourcing more information. With Aunt Bertha’s data and analytic tools, organizations can better understand the specific social needs of the population they serve and gaps that may exist in the system causing those needs to go unmet. 

However, there’s something even more interesting that our customers are seeing.

What if you could truly understand the needs in your community - in real-time? What if you could see reports that show you the exact number of people looking for food in the neighborhoods you serve? Or what if you provide subsidized dental services and you wanted to know which neighborhoods need the help? 

We believe this kind of data can lead to insights which can change the way social services are found and delivered - and ultimately - improve health outcomes in your community.

There are innovative, forward thinking organizations already looking at their own data to help people get healthier. And we’ve gotten to know some of them. For example, a healthcare system in Baltimore realized that some of their patients just needed a ride to their appointment. If someone who leaves a hospital just shows up to their next follow-up appointment, they are less likely to end up in the emergency room. This hospital system partnered with Uber, and granted these individuals $100 credits to and from the hospital. This is an example of data driven, innovative thinking that will drive down healthcare costs.   

Want to learn more? Join us on Wednesday, January 20th @ 12:00PM CST to learn more about how Aunt Bertha's Social Service Analytics can help your organization identify trends, cut costs, and effectively guide your decision making.

 Webinar Registration


Topics: leadership Erine Gray data social good reporting analytics

Leveraging Data to Guide Funding Decisions

The holiday season is an important time to connect with loved ones, reflect on our lives, and appreciate what we have. In 2015, our founder, Erine Gray, was awarded the GLG Social Impact Fellowship for his efforts in helping make human service programs more accessible to those in need. Near the end of the year, GLG generously offered to make a contribution, in Aunt Bertha’s name, to the charity of our choice.

When organizations decide to fund programs, services, or missions, there are many different philosophies to help guide their decision making process. Initially, we leaned towards the idea of helping a local organization operating in Austin, TX. However, when we discussed this internally, our Chief Information Officer, Stu Scruggs, had a bright idea. He thought, since Aunt Bertha is a data rich organization that collects information from federal, state, and local programs nationwide, why don’t we conduct an analysis and determine the area that needs the gift most?

Aunt Bertha has data on available programs for each county around the country, and we regularly look at income and poverty rates for these respective areas. Typically, Aunt Bertha’s robust data strategy is used to help more people reach self-sufficiency, but we quickly realized the data was useful to better identify, and select a worthy recipient.

We dove right into the data, and easily determined one of the poorest counties in the country that could really use the extra help this holiday season (below).


After a little research on the U.S. Census Bureau’s Small Area Income and Poverty Estimate (SAIPE)’s database, Aunt Bertha quickly concluded that Shannon, South Dakota would greatly benefit from the money. The county is entirely within the Pine Ridge Indian Reservation, and contains part of Badlands National Park. According to the U.S. Census Bureau, “Shannon County’s population of roughly 13,500 has over 52% of the entire population living at, or below the poverty line.” In May 2015, Shannon County was renamed to Oglala Lakota County, named for the tribal nation that lives there. After the initial research, we ran a program inventory analysis, and looked at the available resources in the specific area.

As we started looking into it, we found a few organizations doing good work in Oglala Lakota. Thunder Valley Community Development Corporation stood out to us because of its reputation and mission: “Empowering Lakota youth & families to improve health, culture and environment of our communities through the healing and strengthening of cultural identity.” Thunder Valley runs multiple projects, and Aunt Bertha helped fund the Youth Shelter Project that serves to shelter at-risk children.


Teams of all shapes and sizes take advantage of data to help drive their decision making processes. Aunt Bertha helps not only program seekers, but also hospitals and healthcare systems to better understand their communities, and successfully provide holistic care.  

Want to learn more about how Aunt Bertha can help your organization with better data? Join us on Wednesday, January 20th @ 12:00PM CST to learn more about how your organization can leverage data to identify trends, and effectively guide your decision making. 

 Webinar Registration


Topics: leadership Erine Gray data social good reporting analytics