The Aunt Bertha Blog

New Feature: Interactive Reporting Dashboard

We are excited to announce the launch of our new interactive community dashboard!

Aunt Bertha’s mission is to make human service information accessible to people and programs. This feature is a huge step towards realizing that vision. The community dashboard is a big step in helping us work towards that goal. We designed the dashboard to help policymakers, foundations, and program directors see what services are most needed based on data and analytics, so they can more appropriately allocate resources and better understand the communities they’re serving.

Aunt Bertha stores every search in our own data warehouse. ConnectVA is one of our early customers and they use our technology platform to provide a more integrated experience for their clients.

Here is a glimpse of what their community dashboard looks like - starting with a heat map of all the searches within a time period, as well as how the searches are trending in the last 6 months.


Scroll down and the dashboard reveals more details behind the search data. We present our search data in two different ways: by zip code and by search term. Drilling into each zip code or search term will show another layer of what people are searching for, where they live, how searches are trending over time, as well as the number of programs that are returning in the search results.

We go even deeper into demographic data: population, number of households, people per household, median age, income, male vs female ratio, and ethnicity breakdown. Different zip codes show different demographic data, reflecting the needs of different communities and what services are most important to them.

Just having raw numbers such as unique users does not provide enough insight for driving decisions. But, we’re hoping the numbers on our dashboard will begin to reveal gaps and opportunities that we wouldn’t necessarily see otherwise. Which zip code doesn’t have enough services? If the most popular search only returned one program, is there something we can do about it? Are we investing our resources in what’s most needed?

This is our first attempt to what we believe will be an extremely powerful tool as we continue to build on it. We believe if policymakers are presented with the right data that is visualized in a meaningful way, different questions could be asked and decisions could be made based on performance metrics. There’s so much potential!

We look forward to working with more innovative service providers to define what the future of social services should look like.

Interested in a further conversation? Send us a note!